— My Role
Creative Direction Copywriting
Visual Design
Web Design
Video Production
— Credits
Agency: Redroc
Creative Director: Rich Knepprath
Videographer: Brian Kaleh
Additional Design: Ryan Johnston
Shaller has been manufacturing high quality go-karts in Schulenburg, Texas since 1981. They’ve built a reputation for the best concession go-karts in the world, and they needed an updated set of collateral materials that reflected this.
Starting with a simple set of updated brand guidelines and a fresh new color palette, I created a simple yet bold new website that allowed viewers to see Shaller as the industry leader they are.
Keep scrolling to view the promotional videos we created to coincide with the website re-launch.
PRODUCTION
DETAILS
As we prepared to launch the new website, we drove out to Schulenburg, Texas and filmed several promotional videos featuring the hardworking Shaller team as they built a fleet of karts from the ground up.
This also gave us the chance to photograph the prototype model of the upcoming “Maverick”, for which we also created short teaser video (see below).
MADE IN TEXAS, USA
The two videos (above) were filmed on location in Schulenburg, Texas and edited together using the combination of some time-lapsed GoPro footage and handheld digital footage.
MAVERICK TEASER VIDEO
This video was created to tease the release of the first ever European style go-kart from Shaller. We loaded this sporty prototype up and drove out to a remote location to film and photograph the stylish new design on a rural Texas backdrop.
PRODUCTION
DETAILS
Another big project my design team tackled was the design of the all new product catalog for Shaller Go-Karts. The 40+ page printed catalog features photography and detailed specifications for each of the gas powered and electric karts in their 2020 fleet.