Welcome. My name is Rich.
I'm a Designer, Creative Director, Illustrator, Printmaker, Collaborator, Storyteller & Mentor.
I have over two decades of hands-on expertise across Graphic Design, Branding & Identity, Packaging, Product Design, UX/UI, Web Experiences, Design Research, Creative Direction, Video & Motion, Sound, Illustration, Printmaking, and Strategic Consulting.
Principles in Practice
I don’t believe in design as surface. I believe in design as signal—an act of clarity in a noisy world.
For 26 years I’ve worked across mediums and industries, from global brands to scrappy start-ups, driven by one obsession: aligning vision with execution so completely that the result feels inevitable. Titles change. Tools evolve. But the mission remains… build teams that create work people can’t ignore.
My approach to design leadership is rooted in collaboration, fueled by autonomy, strengthened by transparency, and sustained by a cycle of continuous feedback.
— ON DESIGN
I believe Design, at its core, is an act of hope: a belief that we can imagine better futures and then summon them into reality, line by line, pixel by pixel, decision by decision.
I fell into design at an early age and found the act of manifesting hope to be an intoxicating pursuit. I don’t distinguish a difference between being a print designer or a digital designer. Regardless of medium, every project begins with intention—a sketch or a brief—and ends with something tangible we can put in front of people to test, refine, and evolve.
As a design director, I guide others toward that horizon. Where I see design as an act of hope, I see leadership as the art of making that hope contagious and measurable.
— ON STORYTELLING
A well crafted story helps people make sense of the unfamiliar, build trust, and open doors to meaningful action. I leverage storytelling to create clarity and connection and I do this daily as part of ongoing client relations, executive communication and the ongoing management of my teams.
My belief is that profound innovations aren’t just built, they are understood, so my penchant for storytelling plays an important tole working in tech consulting or digital product development.
— ON COLLABORATION
Collaboration is not a workflow or buzzword to exploit; it’s a force multiplier. When people are aligned around vision and invested in one another, accountability stops being a management tactic and becomes a shared instinct.
This is the work of design leadership, to build teams that flourish. When collaboration is intentional; productivity sharpens, creativity expands, and outcomes scale far beyond what headcount alone could predict.
I am devoted to fostering collaboration across every layer of the team—not just designers, but engineers, program managers, executives, and clients. My role is to listen, understand, provide vision, and design the conditions where connection, candor, and curiosity thrive.
— 10 TAKEAWAYS
01. I design across mediums—digital, print, packaging, motion, and video.
02. I turn requirements into lovable experiences people use and remember.
03. I build multidisciplinary teams that perform, innovate, and grow together.
04. I align stakeholders providing vision and direction.
05. I am a client advocate who builds long term customer relationships.
06. I’ve led design in-house, at agencies, and through my own studio.
07. I’ve shipped both consumer and enterprise software products on a variety of platforms.
08. I thrive at the intersection of craft, leadership, and strategy.
09. I’ve designed over 200 album covers in my career as a graphic designer.
10. I am a published poet, fine artist, musician, amateur filmmaker, and Minecraft YouTuber.