— My Role
Creative Direction
Copywriting
Storyboards
Strategic Messaging
Client Advocacy
— Credits
Agency: Redroc Austin
Creative Director: Rich Knepprath Videographer/ Editor: Justin McClure Account Lead: Molly Crum
Hustler Turf may have introduced the first “zero turn” mower back in 1960, but since then, the market has become oversaturated with mimics and competitors. Comparing mower specifications hardly narrows the field of choices, so how can they cut through the noise?
The manufacturers of the Raptor crafted a precision mower that can cut your lawn in half the time, which means it’s owner can use that extra time for things they truly love and enjoy.
This campaign set out to remind customers why Hustler Turf is so dedicated to making such high quality products. The secondary narrative is about a daughter racing her father in what is probably a weekly tradition or ritual of playing catch.
Original Storyboard
Behind the Scenes
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Hustler Turf
“Zero Compromises” Spot
— My Role
Creative Direction
Copywriting
Client Advocacy
— Credits
Agency: Redroc Austin
Creative Director: Rich Knepprath Videographer: Justin McClure
Editor: Brian Kaleh
Account Lead: Molly Crum
Hustler Turf makes a variety of zero-turn mowers that range from residential use to commercial grade. Following the success of our national TV spot, we were asked to create a video that could speak to that broad range of customers in less than 30 seconds.
Taking footage from our national commercial and marrying it with product video footage, we crafted a simple message stating that regardless of the size of the lawn, Hustler Turf has a mower that fits the job perfectly with zero compromises.